A patient experience rebuilt end to end.

The challenge

HerScan's mobile breast ultrasound screening business was scaling fast, but its operations ran on a sprawl of disconnected tools. The public website, employee-facing back end, and patient experience all lived in different systems — multiplying overhead and slowing the team down.

Our strategy & approach

We consolidated everything onto HubSpot: a redesigned public website, a rebuilt back-end that preserved existing functionality while optimizing the employee experience, and a secure patient portal where users log in to view their information and manage appointments.

Marketing Hub onboarding and a Sales Hub implementation for the Champs team ran in parallel, replacing the fragmented stack with one platform in five months.