A website migration to HubSpot CMS for a staffing platform.
Client
GigSmart
Industry
SAAS
Build timeline
4 months
Build type
Website
Pages launched
10+
Theme
Clean Pro Theme
Design complexity
Advanced
The challenge
GigSmart runs a staffing platform with several products: G-Force for workforce management, G-Flex for on-demand staffing and G-Board for permanent hiring. It also has a worker app and a homeowner offering. The existing site had to move to HubSpot CMS with every product and audience path intact, and the marketing team needed to be able to launch and update pages on their own.
Our strategy & approach
We audited the current site and mapped each page to the business, worker or homeowner audience. Then we rebuilt the templates and modules in HubSpot so product pages, blog and landing pages share one component system. We planned redirects and on-page SEO to protect existing rankings during the switch.
The build
Page by page.
What they had
What we built
The previous GigSmart site before its move to HubSpot CMS.
Home PageScroll ↓
Business PageScroll ↓
Workers PageScroll ↓
Homeowners PageScroll ↓
In their words
“We needed to get our site onto HubSpot without losing what already worked. Bluleadz mapped every page, kept our product and audience paths intact, and gave our team templates we can build with on our own. We launched on schedule and haven't needed a developer to publish a page since.”
